Our first day in San Francisco and we come across Levi’s pop up workshop in the Mission. A free place for artists and the public to go and create work using its presses. We spoke with Dan, the general manager of the workshop, who explained that the concept was created by an ad agency to allow Levi’s to engage with the city and its potential customers in a new and interactive way.
We were there on a Sunday morning and the place was busy with people experimenting with a range of printing techniques.
We spent a good hour playing with all the different bits and pieces in the workshop – the longest we’ve ever spent in a Levi’s store ! A great advertising concept.